Webinar: DOOH

Aiste has extensive experience in marketing and advertising, biddable media, mobile, app marketing and growth strategy. Aiste currently leads the Digital Acquisition team at Tide, helping the business to scale and stay ahead of the competition also using analytics and creative problem-solving skills to address complex marketing problems. Before joining Tide Aiste set up an eCommerce platform connecting emerging Eastern Europe bloc fashion designers, focusing on organic fashion and sustainability. Prior to her entrepreneurial adventure, Aiste was leading part of the mobile marketing strategy at Treatwell during their massive growth globally - focusing on search, display, mobile and app marketing where she worked on developing fully integrated cross channel digital media campaigns that deliver high-quality customer experiences and business growth. As a Performance marketer, her key passions are answering and understanding the question of how to change consumer behaviour for the pioneering industry startups and help them to enable accelerated growth.

Deepaah has 10 years of experience in performance media and marketing. Most of her career was spent at a direct response media agency, where Deepaah led a team specialising in offline media. In September 2019, she joined Tide, where she now looks after all of their offline marketing.

Claire has more than 10yrs experience working in the media industry. She joined Posterscope in 2019 as Group Innovation Director, delivering pioneering creative solutions across the company’s entire client base. This ranges from working with current and new data and tech partners to delivering award-winning creative work.

Prior to Posterscope, Claire was Head of Strategy and Board Director at out of home agency Rapport where she was responsible for strategy, creativity and innovation on clients including Sky, 20th Century Fox and Amazon. She has also worked as Senior Creative Strategist at Future Fusion and in comms planning/strategy at media agencies Starcom, MEC, and JAA.

Outside of work Claire enjoys an insatiable film and TV viewing habit.

Lee has 15 years’ experience working across the media Industry on both the buy and sell sides. Having started his career at Out of Home media owners Clear Channel and then JCDecaux, Lee then moved to AdMaxim, where he delivered market-leading mobile display campaigns. Lee also served as Head of Agency Partnerships at LADbible and Group Digital Director at Hearst. In 2017, Lee returned to the exciting, and massively evolving world of Out of Home when he joined Posterscope in the role of Integration Strategy Director.

Lee is co-chair of &Proud, the LGBT network which champions inclusive and more open workplaces, in turn delivering better results for our clients and a freer environment for our people.

Outside of work Lee is a passionate Beekeeper and a keen gardener, recently winning an award for his allotment.

Steve Manson is the Director of Client Success at Hivestack. They are a DOOH ad tech company working globally. Steve’s background is digital display and working for agency trade desks in as many different DSPs as he could get his hands on.